Top advice for women in business from three power players

After reading this article on Markeitng Week, I would agree all these tips are valuable, and seem like common sense for woman in business. However, it is hard to keep that way all the time.

Measuring the value of search

New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.

Analysis: Indonesia's commodities boom

I saw a valuable analysis on Indonesia's commodities boom from The Financial Time’s video channel. Will Indonesia have the same problems that China’s facing?  

How To Spot Bad SEO Service

First thing first we should always know no-one can guarantee to get you to top of the search engines. The following points show early signs of a bad SEO service: 

• Making promises that are too good to be true
• Using “Black Hat” SEO techniques
• Targeting the wrong keywords
• Employing shoddy linking schemes
• Promising to list your site in hundreds of online directories

Strategic Leadership

Organisations in a particular industry, who is not clear about their strategic positions and competitive advantages, will feel hard to compete in the industry to gain good returns. In this new changing  environment, marketers are being forced to re-exam the companies’ positions and have to react quickly.  Marketers who are re-assessing the theory and practices, notably the 3Ps (Product, Price and Promotion) plus the distribution and branding, will keep their strategic leadership position. A clear segmentation, targeting and positioning are critical to organisations who want to stay ahead of the game. 

What China’s five-year plan means for business

An insightful article from McKinsey Quarterly, all organisations who are already operating or going to operate in China need to know these vital changes in this emerging environment.  Here is a valuable quote from it, 'China’s ambitious 12th five-year plan builds on decades of unprecedented economic growth. It seeks to transform the economy from an investment-led powerhouse focused exclusively on GDP growth to a sustainable model that balances growth with social harmony, and innovation with environmental protection. Whether or not the full slate of aspirations can be achieved, the direction in which China’s leaders hope to move the country is clear. Domestic and foreign companies need to understand the plan’s implications for their industries so they can identify the opportunities and risks ahead.'

We’re all marketers now

Just like this article in McKinsey Quarterly states, 'engaging customers today requires commitment from the entire company, and a redefined marketing organsation'. Organisations have to integrate marketing approach and customer engagement into every departments and ever operations. This might mean a total cultural change for some organisations but it will bring a long term profitability and suitability.  A customer engagement strategy has to fit in with the organisation’s culture to reduce the resistance from the groups and individuals.